With the buzz around Facebook Live, it’s easy to just forget about building your subscriber list. Yet email remains the easiest method to market your offers and make a sustainable business because consumers, like you and me, are at ease with that communication channel. However, if you’re going to pay attention to building your subscriber list, you will want the right tools. Choosing a message service provider is only the starting point. Next, you’ll require a WordPress plugin to assist you create and publish the correct opt-in form in the perfect place on your site. And in this review, we’ll check out how Thrive Leads will help you do that quicker and smarter.
Precisely what is Thrive Leads?
Thrive Leads is really a lead generation plugin for WordPress; an all-in-one list-building solution that accelerates your list-building efforts. Unlike the poor collection of opt-in forms you receive inside email marketing software, Thrive Leads provides you with an arsenal of conversion-focused opt-in forms to aid grow your email list. It offers direct API integrations for the most popular email services. Plus, you can use it with any system that produces an HTML signup form:
And don’t concern yourself with connecting your service because Thrive Leads has tutorial videos for each one. Let’s take a closer look at what it can do. Once you’ve installed Thrive Leads, you start out having an empty-looking dashboard screen:
At the very top will be the Summary Reports section that’ll fill up once you begin creating and publishing your opt-in forms. Underneath that are four placeholders to control your opt-in forms. Let’s have a look at every one in turn. Lead Groups determine the type and position of the opt-in forms you display on the site. Applying this feature, it is possible to test various forms against each other and set rules for targeting options. To use Lead Groups, hit the “Add New” button and label it for the reference only. Whenever you give a new group, a window will show up listing the kind of opt-in forms you could add for your site:
Right now, there are 9 forms you can include inside the group:
In Content – A static banner-type form that one could place, since the name implies, any place in your site content.
Lightbox – An overlay (a.k.a. popup) that is certainly displayed in a new window above your content when triggered.
Post Footer – A static banner-type form that one could place at the conclusion of each article.
Ribbon – A ribbon type form which shows on top of the screen and stays “sticky” as the visitor scrolls along the page.
Screen Filler – The “unignorable” opt-in form to ensure that you obtain your visitor’s full attention on your own offer.
Scroll Mat – An exclusive form of screen-filling offer that appears from the top of the the page and pushes the material down.
Slide in – Less intrusive than a popup, this form slides into view from the corner of your screen.
Widget – An opt-in form to your sidebar or some other widget area on your own site.
PHP Insert – An advanced feature that you should just use once you learn what you’re doing.
You can add and remove forms from the Lead Group anytime. In this particular example, you can see I’ve added a Lightbox.
Following step would be to design your opt-in form and configure your display options.
With Lead Shortcodes, you can contribute one sort of opt-in form anywhere on your site utilizing a shortcode. You’ll must copy and paste the code in to the area where you want to display it.
A shortcode form looks the same as the post footer form. You can’t create any other type of form, but you can place it on different pages around your web site. ThriveBoxes are 2-Step Opt-in forms that display a popover along with your page. They also work via a shortcode, so it’s very easy to add these to any of your posts/pages.
The concept behind the two-Step opt-in process is really a psychology principle referred to as Zeigarnik Effect, which states that those who start something are more likely to finish the procedure.
You send an e-mail which contains a registration link to your subscribers. Once they click this link, it will take them to a website landing page where they have to enter contact details, confirm their subscription, and finally rhidnr webinar details. That’s a couple of a lot of steps. And odds are, you’ll lose people along the way. Signup Segue lets you send people a web link that signs them up right to the service you happen to be promoting without the other steps. You enter the specifics of the webinar you want to promote and get a custom link that one could share with your subscribers. Now they only need to follow the link, as well as the remaining steps complete within the background.